History
CECIL THE CIVILIZED CAT. CAT LITTER
Cecil, the Civilized Cat, is a sophisticated and eco-conscious feline who represents modern
values and sustainable living. He is a character who promotes better habits for both cats and
humans, focusing on environmental awareness, innovation, and thoughtful decision-making.
Misson: The Cassava Cat Litter Revolution by Cecil: A Summary
®
Traditional mineral-based cat litter has several drawbacks: heavy packaging, persistent odors,
environmental harm, and inefficiency. In response, a revolutionary cassava-based cat litter was
developed that is lighter, longer-lasting, highly odor-absorbing, biodegradable, and flushable.
Users have experienced fresher air, easier handling, and reduced waste. This eco-friendly
alternative is transforming households and reducing environmental impact, proving that small
changes in everyday products can yield significant benefits for pets, people, and the planet.
Vison
To lead the global transition toward sustainable, efficient, and responsible cat care by delivering high-performance, eco-friendly litter solutions that set new standards in convenience, environmental stewardship, and customer value.
